Businesses that are big or small can use article marketing to their benefit on the Internet. Businesses that really do not have an online presence can still be involved by having articles placed online. Even if you have never written an article before, the following advice will guide you in your efforts to launch your own successful article submission campaign.
In return for newsletter sign-ups, provide a free report. This report may be created by someone you hire or you, but it will reach out to potential customers so they can sign up for your mailing list. Write the report on a relevant topic for your industry.
Make your own logo. A lot of people think that only big companies have logos; that’s false. Having a eye-catching and rememberable logo will help your readers find your work and encourage return visits when your logo is spotted elsewhere on the web. Readers need something to remember in order for them to keep coming back.
Publish your content on your website so that the benefits from keyword searches all come to you. This is easy and can boost web rankings and traffic. It can help boost the number of search engine results you receive, so post articles regularly to boost your rankings well.
Do not flood article indexes with multiple copies of a single article. Take advantage of several different indexes. There are countless ones available. It is easy to be tempted to submit the same article again and again to the vast number of indexes out there. Search engines look down on this behavior and will give your article a lower ranking.
Do not be afraid to vary the writing styles you use. Use technical information in your article to make your points clear. However, technically challenged readers deserve an explanation in layman’s terms. Make sure you focus on your entire customer base and not just a select group. By making every person feel important you will gain respect, and your webpage will earn credibility.
Make use of certain tools in order to increase your online presence. There are many tools available that will submit your article to article directories for you, hundreds at a time. Sometimes, there is a fee associated with this, but it is worth it in the long run. Search for these in order to boost traffic and save money.
Use social media to share your articles. Sites like Twitter and Facebook can be used to gain new readership. Just post updates when you put new articles on your site. You may even request that they share the article with their friends to expand your readership.
Submitting lots of articles is key. You should submit articles consistently if you plan to post your writing in blog networks. If you are focusing on a specific keyword, make sure every article you submit contains that keyword. When you have a competitive keyword, you should submit ten to public blogging networks and five to directories. After you have done that you should make 50 or more posts within private blogs to ensure you obtain the desired ranking.
Your title can make or break your article. Pick something unusual that will draw the eye of anyone scanning the page. Brainstorm before you put the headline to paper. Talk to the people around you to see what they like or would suggest.
Your content should be closely aligned with the main topic. If a person who is searching for a particular topic instead lands on a page full of sales and marketing tactics, they won’t come back. Search engines can detect low-quality content, so don’t write it.
Article advertising is a great technique for any business. You not only increase your online visibility, but you send a clear message every time you post a new article. No matter if you make use of professionals or you do not, there are large volumes of information to study about this topic, and this piece is a great place to have begun.